When you invent precise but fake numbers to back up your claims. They lead people to believe you because they sound like statistical evidence, but are in fact meaningless. This technique works in 93.27% of cases.
Another version of this trick involves calling attention to tiny numerical differences and exaggerating their importance.
- This antique 4002 years old.
- How do you know that?
- Because the dealer told me it was 4000 years old and that was two years ago.
Modern medicine, for all its advances, knows less than 10 percent of what your body knows instinctively.
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